New Eastside Homepage

Eastside is a PR agency in Munich.

I worked for them as an intern then, I translated their homepage to English now.

Gabbing about Love

When I started working for be2, it was but a blip on the radar of the online matchmaking market. Three years, and numerous changes of my job definition, later, be2 is the fastest-growing company in its sector and spouting success stories like they’re going out of fashion.

As online editor, I contribute all kinds of copy to the website, as well as email and online marketing, but the corporate blog has become my pet project. I get to research, write and post pretty much anything I deem of interest and relevant to our readers. Building this kind of a project from scratch with a really small, enthusiastic team, making it up as we go along, is a journalist’s dream come true. Add to that the flexible working hours and informal work style and I’ve got myself a match made in heaven.

Oh, I do all that stuff in English, too.

(read both corporate blog feeds in the right hand column)

On the Sunny Side

Sunny Systems sometimes need new onsite copy to tie in with website redesigns they provide for clients.

I provide copywriting, SEO and polishing in German and English, as well as translations.

If I Can Make it There, Surely I Can Find a Job When I Get Back Home

For three months after Uni I had the coolest postgrad job in the universe. (even better than this one)

Prove it, you say?

My internship in the US correspondents’ office of German publishing company Burda was not only interesting, varied and insightful, it was also in New York.

I went to work here every day for three months:

Rockefeller Office New York

I rest my case.

Music Journalism – Irish Style

Republic of Loose Interview by Fiona BrutscherIn Munich, interviewing Bands usually meant traipsing to a horribly overpriced, overdecorated hotel, for a 15-Minute interview slot with a publicist peering over my shoulder.

In Dublin, it meant interviewing a bunch of really nice guys at their local pub for a national music magazine.

Gossipmongering and More Girls

I started at Valigan Publishing in Dublin as a temp, but when they realised I had whole manufacturing sentences out of words thing down to an art form, they let me write gossip, more gossip and a little bit of advice for girls (well, YOU try getting a sample issue from them!).

OMFG (In Ireland that’s short for Oh Merciful Friggin Gorrah), they still do not have a website!

Update: then they didn’t, now they do!

Hotpress to Impress

Hotpress Cover 12/04
My interim assistant editor gig at Hotpress was, alas, the only job I’ve ever had that actually impressed people. The street cred associated with writing for an (or THE) Irish Music Magazine is really something else.

Writing live, album and singles reviews about real bands (rather than teenie-pop) and events features is apparently what it takes to be cool.

Oh, it was also great fun and I still write the occasional live review.

Some of the articles published in Hotpress are online, some more are here.

Eastside=the sunny side of PR

My first job, straight out of school, was in PR. As jobs in PR go, it was pretty fantastic.
Eastside-Klingel
Munich Agency Eastside was still very young and small at the time, so the hierarchies were flat (VERY flat) and instead of making coffee and and stapling press packs, I got to write and translate press releases, select press samples and present our clients’ collections at trade fairs.

I did rather well, paving the way for a great career in PR I didn’t want.

No other PR job has ever lived up to the high expectations set up by my first baby steps in the working world.